The ask
We partnered with Klober, one of Europe’s leading manufacturers in roofing solutions to create a high end informative marketing package. Complete with structural 3D animations and a series of instructional videos that reached over 500k views on their channels.
Come rain or shine, our mission was to bring roofing innovation to life.
The animation
Klober was launching their new membrane product range. They needed a way to effectively communicate the unique features and benefits of each product in an informative and engaging manner. It was crucial for the final piece to have a professional and polished look, while also helping to strengthen Klober’s brand presence.
The explainers
Step-by-step guide videos were developed to showcase the features and benefits of the new products. The focus was on delivering clear, concise, and efficient messaging to ensure the consumers quickly understood the value of the products.
Our approach
To meet Klober’s requirements, we created a visually striking 3D animation. Our team began by sketching, modelling, and animating 3D versions of Klober’s membrane range within a stylised street scene. This allowed us to showcase the membranes in different scenarios such as low-pitched roofing and their ability to handle rain and moisture effectively. Additionally, we created a separate scene that introduced their everyday range, along with a 2D motion graphics section that depicted the manufacturing process.
The 5 Explainer videos were carefully designed to highlight product features in a clear and accessible way, balancing technical details with an engaging visual presentation. This approach not only educated customers, it would inspire consumer action. The explainers objective was to also reinforced Klober’s brand identity as a trusted and professional provider.
The outcome
Klober gained a series of videos that performed over 10x better than their previous top performers. Which gained them higher engagement and boosted performance across their platforms! Whatever the weather, we can bring your message to life.
The videos looks great and we're all so pleased with it. Thank you all for your hard work on this video and project. Once again, you've proven that working with the Nicely Done team is such an enjoyable and stress-free experience :)
