Our approach

We worked very closely with Vodafone in under 4 weeks from helping to develop the initial concept and scripts, pulling together all the pre-production, to the filming itself and finally editing the videos to meet the tight deadline.

To ensure representation and relatability, we carefully selected a diverse pool of talent that aligned with the campaign’s global demographics. The location was secured due to it’s open and bright aesthetic on camera to create a sense of positive relatability for each film.

Special measures were taken to accommodate talent with disabilities by providing interpreters on set and ensuring their comfort throughout the filming process. We efficiently managed time by running both film and photography sets simultaneously in relevant locations.

The outcome

The six unique stories were strategically crafted to initially resemble typical social media tutorials before revealing the harsh reality of domestic abuse through unexpected twists.

This global campaign was successfully adapted for local markets across 12 countries, effectively resonating with each community.

The campaign achieved an impressive reach, amassing over 64 million views and generating more than 230 million impressions.

The strategic video approach led to a remarkable 300% increase in daily downloads of the Bright Sky App, resulting in over 1 million downloads of the app to date.

Not only did the campaign succeed in raising global awareness for domestic violence, it was also won a Silver DRUM award for Social Purpose: Content for Good  and won a Gold DRUM award for Content: Charity or Not for Profit and