How to Engage Your Audience in 3 Seconds Using Video: B2B and B2C Tips
Whether you’re talking to businesses or consumers, one thing stays the same: you’ve got about three seconds to grab attention. In that short window, your video needs to stop the scroll.
Here’s how to do it for both B2B and B2C audiences.
1. Lead with a Hook
Why can’t I keep my audience interested?!
In B2B, your audience wants value, fast. In B2C, they crave authenticity, entertainment and insight. Like this section, starting with a common question within your sector immediately sets up the content they’re about to watch and hooks attention. Open with a bold statement, a powerful image, or a solution to a problem your audience is facing. It’s all about getting right to the point – no fluff.
Quick Tip: For B2B, lead with a result – show them what success looks like. For B2C, tease the fun, the thrill, or the lifestyle they can expect.
2. Speak Their Language
In B2B, your audience is looking for expertise, but they don’t want to be bogged down by jargon. Keep it professional but simple. In B2C, relatability is key – talk directly to your audience’s needs, desires, or pain points.
Pro Move: Use “you” and “your” often to make it personal, whether you’re talking to a business or a consumer. People respond when they feel like you’re speaking directly to them. Inclusive determiners like “our” makes the reader/viewer feel a part of what you’re saying. “Our industry, Our work, Our time”.
3. Keep It Moving
Nobody – whether they’re a CEO or a consumer – has time for a slow video. Fast-paced, energetic edits keep both B2B and B2C audiences engaged. Dynamic visuals, quick cuts, and clear calls to action make your video a must-watch.
Pro Tip: For B2B, keep it tight and focused on solving a problem or delivering value. For B2C, keep it fun, exciting, and easy to digest.
4. Be Bold, Be You
Your brand personality matters in both worlds. At Nicely Done Productions, we keep it clear, practical, and fun. That works for both B2B and B2C – whether you’re solving a complex business challenge or entertaining consumers. Add your unique voice and don’t be afraid to throw in a bit of humour or surprise.
Ready to capture your audience in just three seconds? We’d love to help you make this happen. Drop us a message via our details page.
