The Ask
Let’s be real, no one likes a confusing marketing video, especially one that’s hard to follow without sound.
That’s exactly the challenge Amazon Business came to Nicely Done with, they wanted to create brand new content for their Amazon Business Events.
They wanted a sleek, engaging, easy-to-follow 2-minute looping video that showcased Amazon Business to procurement professionals across the globe. This wasn’t just about looking good, it was about making sure the audience walked away with a crystal clear understanding of what Amazon Business is, how it works, and why it’s the smartest choice for business buying.
Our mission was to create content that simplified complex business processes, increased audience engagement and strengthened brand identity.
Our Approach
When it comes to event videos, we knew one thing for sure, our Amazon Business video had to stand out and be super easy to digest. It needed to be clear, engaging, and instantly understandable without any voiceover (because let’s be honest, event spaces are noisy!).
So, how did we make that happen?
Our studio team got to work, carefully crafting a video that didn’t just tell a story but showed it. We used a mix of text, shapes, stock footage, and icons, all designed to make complex business concepts feel simple and intuitive. Then, we brought everything to life with animation, transforming what could have been jargon-filled messaging into visually compelling business solutions.
The Outcome
The result? A high-impact video that communicates what Amazon Business is, how it works, and why it’s a game-changer for procurement professionals, all without saying a word.
Sometimes, awesome visuals really do speak louder than words.
And with the marketing team extremely happy with the end product, feeling that it reflected the Amazon brand and its business values effectively.
If you’re ready to take your event production to the next level, don’t hesitate to get in touch
Amazing team effort! These Amazon Business videos is really is going to make a difference to our events – everyone’s really keen to start using them, they really make our new brand stand out Amazon Business - Marketing Team
