The Ask
Juice Plus+ needed a library of evergreen content to promote their new productivity supplement, Luminate. This product was to be the first of this range, and a step into a new market for the company. With a target audience consisting of both current customers and individuals new to the brand, the content needed to strike a balance between showcasing the science and health benefits while also exuding a contemporary lifestyle aesthetic.
Our Approach
We developed a creative treatment for 5 separate hero videos. In addition to these videos, we also created 3 versions specifically for the product launch event, short-form videos in a selection of aspect ratios, and one-shot videos to help support the campaign. In total, we were able to create over 100 deliverables within a 3 week period.
We tailored each film’s approach and selected actors that would resonate with their intended target audience’s demographics. Our team also sourced various locations including houses and studios to provide visual diversity. Additionally to the filmed footage, our animators created overlays to represent the busyness of the mind and showcase the effects of the supplement.
The Outcome
The hero videos played an integral role in the Juice Plus+ US and EMEA launch campaign on both paid and organic social media channels; the videos were translated into Spanish to reach the LATAM market. Along with the video campaign we also provided a full suite of product and lifestyle photography to help launch the new product.
Working with the team at Nicely Done was an absolute pleasure. They turned around a major and urgent project with impressive speed, all while maintaining a collaborative and seamless workflow. Their professionalism and dedication were truly exceptional. Estefania Boerr - Senior Manager, Global Marketing
