The ask
Microsoft wanted to highlight the new range of laptops and tablets they were releasing to the Education sector in a fun and engaging way, showcasing how technology can help to bring children’s imaginations to life.
Our approach
We filmed children and teachers in the school environment talking about how they saw future technology being integrated into the classroom and how they could benefit from it. These ideas were bought to life using frame-by-frame hand drawn animations which were integrated into the interviews with the children.
The solution
The final piece ended up being a balance of humour and campaign messaging – with the children’s imaginations being the key to unlocking what can be done with technology.
