The Ask
For their 15th birthday, Minecraft wanted a short documentary-style film to showcase the creative journeys of artists from around the world who found inspiration from within the game.
Our Approach
We delved into the creative processes of 5 selected artists through interviews and self-filmed footage. By capturing their journey from receiving the initial brief, exploring Minecraft, planning their art piece, creating it, and presenting it to fellow artists, we showcased how Minecraft serves as a limitless sandbox for inspiration. The film celebrated Minecraft first and foremost, with art being highlighted as a natural outcome of its influence. To help promote the video, we also created 15 and 60 second trailers, which were distributed across Minecraft’s social media channels.
The Outcome
The final film featured footage from 10 artists as part of the ‘Shape Your World’ Creator Campaign, emphasising the diverse range of creativity that Minecraft can inspire. The video achieved 10 million views across different platforms, including Instagram, Tiktok, X, and YouTube. The video was pinned to Minecraft’s Instagram page, as well as showcased on their website. The video exceeded both XBOX’s expectations as well as all engagement benchmarks set by the company.
Working with the team at NDP was effortless for us. The team not only excelled across longform and short form content, but found a stunning venue for our hero content, delivered rushes quickly and worked collaboratively with us to deliver in extremely tight timelines. They are reliable, collaborative specialists and we’d highly recommend them.
