The ask
Vodafone were launching Eco-SIM cards made from recycled plastic as part of the company’s commitment to reduce its impact on the environment. As part of this initiative we were tasked to design and build an animation to launch and create awareness of the Eco-SIM cards to current and prospective customers.
Our approach
Working with Vodafone from script stage through to delivery, we designed and built a 60-second hand-drawn style 2D animation that gave an overview of the sustainability initiaive and the impact it would make on the environment. The hand-drawn creative style worked well to tie in with the sustainability drive and give a new and fresh look and feel for the brand.
The outcome
Vodafone were really happy with the animation and the developed style which pushed the usual Vodafone branding and tied in really well with the sustainability messaging.
This is a really fresh and exciting piece of content. It’s been good for us to experiment and work on something in a slightly different style with you and the team. Thanks again for your help with it.
